Changing the Customer Conversation
A new discovery methodology helped sellers uncover broader customer needs and expand conversations into higher-value, multi-product opportunities.
- 266%
- increase in average selling price
Revenue Enablement for Complex GTM Environments
Turn GTM strategy into consistent field execution.
I build the enablement systems that translate business priorities into what sellers do, managers reinforce, and leaders can measure.
- 266%
- Increase in average selling price
- 400%
- Increase in qualified opportunities
- 30%
- Faster seller ramp
Where revenue execution breaks down
- 01
Customer-facing teams know the product but struggle to communicate its value.
- 02
Top performers have a working playbook while everyone else is improvising.
- 03
Managers are coaching individual deals instead of building scalable team capability.
- 04
Product and messaging updates reach the field too late.
- 05
AI tools exist, but adoption and impact are inconsistent.
- 06
Global teams and partners need consistency without losing what works locally.
Selected Work
Turning Around Prospecting Performance
Standardized prospecting best practices and milestone-based onboarding created a more repeatable performance model for a global SDR team.
- 30%
- faster ramp
- 95%
- lower attrition
- 400%
- increase in qualified opportunities
Turning Product Knowledge Into Sales Readiness
As the cybersecurity portfolio expanded, sellers needed to turn complex product knowledge into clear customer conversations. Concise pitches, discovery, objection handling, practice, and manager-led certification created a scalable readiness model.
- 25+
- coaches enabled
- 100+
- sellers assessed globally within weeks
“Force Multiplier: her ability to take plans and orchestrate their execution across multiple teams is nothing short of astonishing.”
AI-Enabled Execution
AI should change the work, not just add another tool.
- Record-breaking
- Sales-generated pipeline supported by AI-enabled prospecting workflows
- 100%
- Adoption of an AI workflow for account research
- 70%
- Reduction in manager time spent developing content
The goal wasn't AI training. It was putting AI into real seller and manager workflows where it could improve execution, save time, and contribute to better commercial outcomes.
How I Work
Strategy only creates value when people can execute it.
- Diagnose
- Prioritize
- Build
- Activate
- Reinforce
- Measure
Not every performance problem is a training problem. I start with the business problem and the behavior that needs to change, then determine what will actually improve execution.
Diagnose
Find the real performance gap.
Prioritize
Focus on the behaviors and barriers that matter most.
Build
Create practical systems, tools, and experiences people can actually use.
Activate
Bring the change into the flow of work.
Reinforce
Equip managers to coach and sustain the behavior.
Measure
Look for evidence that execution and business outcomes changed.
“Witnessing April’s leadership during the company's period of transformation was pretty amazing. She effortlessly managed upwards, downwards, and across the organization, maintaining an incredible pace of product development and feature rollouts while ensuring clarity and precision in delivery and distribution to sales.”
About April
I bring the perspective of both a seller and an enablement leader. I started as a top 1% seller at a Fortune 500 company, then moved into building and leading enablement for complex revenue organizations.
My experience spans SaaS, cybersecurity, regulated markets, direct sales, and partner channels, with leadership across Sales Enablement, Product Marketing, and Solutions Consulting. I've built functions from scratch, scaled seller and manager capability globally, and embedded AI into real revenue workflows.
- Former top 1% seller at a Fortune 500 company
- Built two sales enablement organizations from scratch
- Led teams up to 21 and supported global GTM organizations of 1,500+ across three IPO-stage companies and major business transformations
- Leadership across Sales Enablement, Product Marketing, and Solutions Consulting
- Built global channel enablement supporting 300% channel expansion across 60 partners
Cybersecurity + industry credibility
ISC2 Certified in Cybersecurity; Silver Stevie Award, Sales Training Program of the Year; Chief Learning Officer Learning in Practice Trailblazer Award; CRN Women of the Channel; speaker and facilitator on revenue enablement, capability, and applied AI
Turn strategy into predictable execution.
If you're building or scaling enablement, changing how your team sells, or turning a new priority into consistent field execution, I'd be glad to connect.